Tilth Alliance is a nonprofit organic gardening, farming and urban ecology organization with classes, children's programs and community educational opportunities.
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THE PROBLEM
In 2015, the Seattle Tilth, Tilth Producers and Cascade Harvest Coalition merged to create the Tilth Alliance. Presently this alliance does not have a comprehensive website that represents this transition.
PROPOSED SOLUTION
The prototype below allows all tilth members, such as farmers, gardeners, cooks and environmental advocates, to immediately find information specific to their interests. The six icons offer relevant and easily identifiable affordances to the broad variety of users who access this site.
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PERSONAS
The Tilth Alliance’s mission is to build and ecologically sound, economically viable and socially equitable food system.
The site's main thrusts:
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MOOD BOARDS
WEBSITE FLOWCHART
I reorganized this site so that the key users - the farmer, the urban gardener, the educator and those who want to network within their community - can immediately find relevant categories at first glance.
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SKETCHES