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A Taste of Washington app serves as a guide for users who have an interest in planning wine tasting ventures within Washington State. Not only can they find up-to-date tasting events - users will also find complementary activities such as dining, entertainment and overnight accommodations.
In order to encourage app engagement, registration is not required unless the user wants to favor and then save one of the available choices. |
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Parameters
Background: This app is a proposed marketing tool for the Washington State Wine Commission – a state organization that represents all licensed WA state wine growers and wineries. Target audience: The demographics of the projected app-user spans millennials to aging baby-boomers, so the functionality and ease-of use needs to be appeal to a broad audience with diverse interests. Registration: The app will be set up in a very straight-forward manner. The second screen immediately gives the user event choices. Sign-up is postponed until the user favors a specific event, activity or hotel. By signing up, the user can have details saved or forwarded. What this app will provide: Details about wine-tasting venues and adjacent dining, lodging and entertainment throughout Washington State. Average Revenue per User: This app is not designed for directly purchasing product, it is an informational tool that guides users to experience and then purchase the state-wide products. Revenue generated by this tool can be tracked by offering discounts with the use of QR codes and in-app discounts. Retention rate: can be increased by giving the user the option to receive notifications of upcoming discounted wine-tastings. Location: Wine tasting venues can be held at wineries, wine stores, liquor stores, farmers’ markets and festivals, and are often sporadically planned. The WA State Wine Association can direct information submitted by wine vendors and successfully broadcast events to interested consumers through a map-based app. Educational details about grape varieties can be included. |
MINIMUM VIABLE PRODUCT
PROTO PERSONAS
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INSPIRATION
MOOD BOARDS
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FLOW CHART
MID LEVEL WIREFRAMES
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This animated prototype allows users to peruse wine tasting, dining, entertainment, and lodging accommodations and then save their favorite selections for later access.
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