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A Taste of Washington app serves as a guide for users who have an interest in planning wine tasting ventures within Washington State. Not only can they find up-to-date tasting events - users will also find complementary activities such as dining, entertainment and overnight accommodations.
In order to encourage app engagement, registration is not required unless the user wants to favor and then save one of the available choices. |
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Parameters
Background: This app is a proposed marketing tool for the Washington State Wine Commission – a state organization that represents all licensed WA state wine growers and wineries. Target audience: Adults who enjoy drinking wine, or perhaps simply want to learn more about wine varieties. What this app will provide: Details about wine-tasting venues and adjacent dining, lodging and entertainment throughout Washington State. Projected usage: The app is flexible; it can serve as a directory for a week-long road trip or a short afternoon jaunt. Location: Wine tasting venues can be held at wineries, wine stores, liquor stores, farmers’ markets and festivals, and are often sporadically planned. The WA State Wine Association can direct information submitted by wine vendors and successfully broadcast events to interested consumers through a map-based app. Educational details about grape varieties can be included. |
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INTERVIEW TAKEAWAYS
This app serves as a marketing tool for the Washington State Wine Commission – a state organization that represents all licensed Washington State wineries and growers. |
INSPIRATION
PROTO PERSONAS
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MOOD BOARDS
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FLOW CHART
MID LEVEL WIREFRAMES
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This animated prototype allows users to peruse wine tasting, dining, entertainment, and lodging accommodations and then save their favorite selections for later access.
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